The knowledge base
Free, practical notes on how mobile F2P games are designed, balanced and run.
Sources and sinks: the first map of any game economy
Before tuning a single number, draw where every resource enters and leaves your game.
6 min read
Game DesignNail the core loop before you build the meta
Why the 30-second experience decides whether your progression systems ever matter.
5 min read
MonetizationDesigning offers that feel fair (and still convert)
Value perception, anchoring and timing — the levers behind a store players trust.
7 min read
Product LeadershipRoadmaps for live games: outcomes over features
How to plan a live game around KPIs and hypotheses instead of a feature wish list.
6 min read
Economy DesignProgression curves: linear, exponential and the space between
Choosing cost curves that keep early players flowing and veterans invested.
8 min read
Product LeadershipBuilding a LiveOps calendar that doesn't burn your team
Cadence, templates and reusable event types for sustainable live operations.
5 min read
Want this applied to your game?
Articles cover the principles. If you'd like a second pair of eyes on your own numbers, let's chat.