Product Leadership
Roadmaps for live games: outcomes over features
6 min read
A live game roadmap is a portfolio of bets. Each item should state which metric it aims to move — retention, engagement, conversion or ARPDAU — and by how much.
Write hypotheses, not tickets
"Adding a weekly team event will raise D30 retention by 1pt among guild members" is testable. "Add team events" is not.
Balance the portfolio
Mix quick LiveOps wins, medium feature bets and a few long strategic investments. Review outcomes monthly and reallocate.